Senior product designer — Fintech / Web3 / Platform workflows
Complex product, made clear.
20 years turning ambiguous workflows, onboarding funnels, and platform tools into production-ready interface systems — with a bias toward making product state legible before asking users to act.
Senior product designerHands-on IC or design lead for end-to-end flows, product strategy, interface systems, and messy user journeys.
Best-fit workFintech/Web3, B2B SaaS, dashboards, admin tools, onboarding, marketplaces, and design systems.
Shipping advantageVisual craft plus front-end fluency, so product decisions stay clear through engineering handoff.
Problem-led case studies
Challenges, decisions, and problems solved.
- 01Account Connectivity DashboardChallenge: crypto account noise. Solved by translating wallet, deed, and asset state into real-estate meaning.2022–2023 / problem solved →
- 02Role-Based Marketplace FunnelChallenge: different roles, different doubts. Solved with separate paths before conversion.2022–2023 / problem solved →