Design judgment for complex products that have to ship.
Travis sits in the useful middle: senior enough to shape product direction, hands-on enough to clean up the interface, and technical enough to keep design work honest when it reaches engineering.
Across education platforms, real estate technology, crypto-native art, publishing systems, ecommerce, and agency work, the through-line is turning scattered requirements into coherent surfaces people can understand and teams can maintain.
Where he is strongest
Messy workflows, interface systems, and product problems that need authority.
He is a good fit when a team has the pieces — product ideas, stakeholders, content, engineering constraints, legacy surfaces — but needs a senior designer to impose hierarchy, reduce ambiguity, and make the experience feel credible.
What the work proves
Not a narrow decorator. Not a process tourist.
01
Product clarity
Defines flows, roles, navigation, and content hierarchy for complex platforms.
02
Visual systems
Builds repeatable UI patterns that make product surfaces feel consistent and senior.
03
Technical judgment
Designs with production constraints, handoff, and implementation reality in view.
Skillset highlights
Tools, technical fluency, and working methods relevant to senior product roles.
Product strategy
Workflow mapping and role-based onboarding
Stakeholder alignment and product requirements cleanup
Information architecture, prioritization, and UX writing
Interface systems
Design systems, component libraries, tokens, and responsive patterns
Admin dashboards, ecommerce flows, marketplaces, and platform UX
Prototyping, critique cycles, accessibility, and interaction states
Technical execution
Production-aware handoff for React, Next.js, TypeScript, CSS, and CMS-backed sites
Front-end QA, browser review, content modeling, analytics, and conversion instrumentation
Comfort around APIs, auth states, data-heavy UI, and implementation constraints
Domain fluency
Web3 onboarding, blockchain-enabled ecommerce, wallets, ownership records, and marketplace trust
Education platforms, publishing systems, artist relations, and physical fulfillment operations
Brand-heavy product experiences where visual taste and system clarity both matter
Recognition
Interaction Design Foundation member — 2018-current
